Some of the best ways to combine your offline & online marketing activities is to make sure your activities in each are high.  Check out how Yahoo! has married internet networking with traditional networking to create real value.

http://watch.bnn.ca/midday-markets/may-2010/midday-markets-may-17-2010/#clip302890

While you might say that this is not something you could do, the principles are the same.   Don’t get left behind in the social media world, but don’t forget that you need to create more connections in the real world as well.